A sample monthly performance report demonstrating the structure, KPIs, visualisations, and insights Kintzugi would deliver to RDT — covering all channels and campaigns.
Top-level KPIs across all channels. Green indicators show month-on-month improvement, red indicates areas requiring attention and optimisation.
Detailed breakdown of Cost Per Lead (CPL), Cost Per Acquisition (CPA), and ROAS by channel, audience segment, and individual campaign.
| Campaign | Channel | Spend | Impressions | Clicks | CTR | Leads | CPL | Donors | CPA | Revenue | ROAS | Trend |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Child Healthcare — Cold | ₹45,000 | 2,85,000 | 4,560 | 1.6% | 412 | ₹109 | 85 | ₹529 | ₹1,89,500 | 4.2x | ↑ 18% | |
| Child Healthcare — Warm | ₹32,000 | 1,45,000 | 3,190 | 2.2% | 290 | ₹110 | 72 | ₹444 | ₹1,62,000 | 5.1x | ↑ 24% | |
| Monsoon Emergency | Google Search | ₹55,000 | 1,20,000 | 5,400 | 4.5% | 380 | ₹145 | 95 | ₹579 | ₹2,47,000 | 4.5x | ↑ 12% |
| Retargeting — Past Visitors | Meta (FB + IG) | ₹18,000 | 89,000 | 2,670 | 3.0% | 215 | ₹84 | 58 | ₹310 | ₹1,45,000 | 8.1x | ↑ 32% |
| Lapsed Donor Win-Back | ₹5,000 | — | 1,240 | 18.2% | — | — | 37 | ₹135 | ₹98,500 | 19.7x | ↑ 45% |
Comprehensive email performance covering open rates, click rates, conversion, and unsubscribes across all active email journeys.
| Email Journey | Sent | Delivered | Open Rate | Click Rate | Conversions | Conv. Rate | Unsubs | Trend |
|---|---|---|---|---|---|---|---|---|
| Welcome Journey | 1,250 | 1,213 | 52.3% | 18.7% | 89 | 7.3% | 12 (1.0%) | ↑ 5% |
| Thank-You + Impact | 890 | 872 | 68.4% | 24.1% | — | — | 3 (0.3%) | ↑ 3% |
| Recurring Donor Nurture | 2,100 | 2,058 | 45.8% | 12.3% | 42 | 2.0% | 18 (0.9%) | → Flat |
| Lapsed Donor Reactivation | 3,400 | 3,298 | 28.6% | 6.8% | 37 | 1.1% | 45 (1.4%) | ↑ 15% |
| Monsoon Appeal Campaign | 5,800 | 5,684 | 38.2% | 9.4% | 125 | 2.2% | 32 (0.6%) | ↑ 22% |
Social media ad metrics and organic performance across all active RDT channels.
| Platform | Reach | Impressions | Engagement | Eng. Rate | Link Clicks | CTR | New Followers | Trend |
|---|---|---|---|---|---|---|---|---|
| 4,85,000 | 7,20,000 | 18,500 | 3.8% | 4,200 | 0.9% | +2,840 | ↑ 14% | |
| 3,60,000 | 5,40,000 | 22,300 | 6.2% | 3,100 | 0.9% | +3,720 | ↑ 22% | |
| Twitter/X | 95,000 | 1,40,000 | 3,200 | 3.4% | 890 | 0.9% | +580 | → Flat |
| YouTube | 1,20,000 | 1,80,000 | 5,600 | 4.7% | 1,450 | 1.2% | +340 | ↑ 8% |
All tests run with clear hypothesis, success metric, and minimum sample size. Results documented for continuous optimisation.
Hypothesis: Reels will drive higher engagement but carousels will drive better donation conversion rates.
Result: Carousel drove 2.1x higher donation conversion despite lower reach. Reels excelled for awareness.
Hypothesis: Emotional headlines will outperform data-led headlines for cold audiences.
Result: Emotional headline drove 34% higher CTR for cold audiences. Data-led performed better with retargeting.
Hypothesis: Offering multiple donation amounts (₹300/₹500/₹1000) will increase average gift size.
Result: Multi-amount page increased avg. gift by 28% with no decrease in conversion rate.
Hypothesis: Story-based subject lines will achieve higher open rates than stat-based subjects.
Status: Test in progress — min. sample size of 2,000 opens not yet reached for Variant B.
Month-on-month trend analysis with commentary and recommended actions for August 2026 campaign planning.
Past website visitors who were retargeted via Meta ads delivered the highest ROAS at 8.1x. Recommendation: Increase retargeting budget allocation by 20% in August.
The new reactivation email sequence with impact stories drove 37 lapsed donors back, at just ₹135 CPA. This is 4x more efficient than cold acquisition.
Follower growth on Twitter/X is flat at +580 (below target). Recommend shifting to thread-based content and leveraging trending topics around healthcare and rural development.
A/B testing proved carousels drive 2.1x higher donation conversion than Reels. Recommend producing 2 additional carousel variants per campaign in August.
Low opt-out rate indicates message frequency and content quality are well-received. Safe to increase broadcast frequency from bi-weekly to weekly for the monsoon campaign.
Proposed tests: WhatsApp message timing, Google Grants vs. paid allocation, video testimonial length (15s vs 45s), email send day (Tue vs. Thu), and landing page trust signals (awards vs. donor count).
Monthly SEO metrics, keyword rankings, website traffic analysis, and AI engine visibility tracking.
| AI Platform | Queries Tracked | RDT Mentioned | Accuracy |
|---|---|---|---|
| Google AI Overviews | 25 | 8 | Accurate |
| ChatGPT | 20 | 3 | Partial |
| Perplexity | 15 | 1 | Limited |
Below are examples from our portfolio demonstrating the reporting formats, depth, and analytical rigour we bring to every client engagement.
A comprehensive social media performance report for the FLCTD Innovation Challenge campaign — covering reach, engagement, follower growth, and campaign ROI across LinkedIn, Twitter, and Facebook. Included phase-by-phase analysis (buzz, application, post-application) with visual data dashboards.
A detailed monthly social media marketing report for Valvoline Brampton (Canada) — including content calendar performance, engagement metrics, audience demographics, post-level analytics, and month-on-month trend comparison with actionable recommendations.
Monthly content calendars in Excel format with post copy, creative specifications, scheduling details, and platform targeting — demonstrating structured content planning and approval workflows.
Comprehensive audit of Ford's social media properties with detailed takeaways and recommendations. Included competitive analysis, content gap identification, and a full content calendar with strategic content pillars.
| Report | Frequency | Delivered By | Contents |
|---|---|---|---|
| Campaign Dashboard | Weekly | Every Monday | Spend, leads, donors, CPL, CPA, top creatives |
| Full Performance Report | Monthly | 5th of each month | All KPIs, all channels, testing results, insights |
| SEO & Website Report | Monthly | 5th of each month | Rankings, traffic, AEO/GEO, technical health |
| Donor Acquisition Report | Monthly | 5th of each month | New donors, leads, conversion funnel, segments |
| Quarterly Deep-Dive | Quarterly | 15th of Q month | Strategic review, trend analysis, Q+1 recommendations |